Barry Stellrecht wrote: I wouldn't expect a lot of people to join--for one thing, most people wandering through the WWW are very reluctant to PAY to see anything out on the web. Despite a decade of such things, there are only two sites I've paid to access to date, and this is one of them, and I was a paid member prior to the website here. In fact I'm usually turned away at just the need to sign up for a "free membership" to read something.
David Tyler wrote:People are finding us, now that the old website is no longer active, and the new website appears at the top of the page when you Google for 'junk rig'. But they're not joining us - yet. Why is that, I wonder?
I will grant Barry's thought that most people wandering through the web are very reluctant to pay for any content. However, I think equally important is the fact that people are just getting out of the habit of joining anything. My other boating group affiliation, the United States Power Squadrons, is the oldest safe boating educational group in the US and is not a primarily web-based group, and we're having a helluva struggle keeping people joining up and staying joined up.
That said, we - the Junk Rig Association - are not just a web site trying to get people to pay to read content. We're a social group, a research group, and a source of very specialized knowledge. We offer pdf's of many years of printed research that people can't find anywhere else in the world. Admittedly, what we offer is, as I said, very specialized: if you don't need it a lot you don't need it at all.
That said, what we offer is not the same as reading a story on one newspaper that you can just as easily read on any of half a dozen other newspapers.
I still think it's hard to get conversions, convert visitors to members, but we should all be thinking how to present ourselves on the public pages that makes us as appealing as possible to people who might consider joining and makes it clear that they can get stuff here they can't get anywhere else period.